Process · 3 min read
Start with the real problem
A useful website begins before the moodboard, with the question it needs to answer.
The fastest way to make a project feel generic is to start with a list of pages. It frames the work as a container to fill rather than a problem to solve.
I prefer to begin with a more uncomfortable question: what needs to become easier, clearer, or more believable for the people on the other side of this website?
That answer might change the brief. It might shrink the navigation, sharpen the message, or move an important action much closer to the first sentence. The result is less decoration and more direction.
Good design is not a style applied at the end. It is a series of decisions that make the right thing feel obvious.